Online
Hey, I’m Gio 👋🏽
Product Designer
Italy
User centered and results driven Product Designer with 8 years of experience, passionate about crafting intuitive solutions that enhance user experiences. Specialized in design systems to streamline processes, ensure consistency, and deliver high quality outcomes. Skilled in usability research, data analysis, and stakeholder collaboration.
Some of my projects
Work experiences
- Led the redesign of high-traffic websites, resulting in a 30% increase in user engagement.
- Managed a team of junior designers, providing mentorship and overseeing project timelines.
- Collaborated with cross-functional teams to develop innovative design solutions for diverse clients.
- Implemented responsive design principles to ensure optimal performance across all devices.
2025 - present
- Improved UX and interface architecture of app and website
- Redesigned the user profile area and Optimized the e-commerce purchase journey,
- Developed a Seller Center platform (marketplace)
- Built a cross-platform Design System
- Ensured visual consistency and workflow efficiency
- Made data-driven decisions using UXCam and Useberry and Use of AI automation
2022 - 2025
- Designed a B2B digital platform, app and web
- Conducted field research with users and stakeholders
- Aligned a new handoff and design review process
- Built and maintained a cross-platform Design System
- Collaborated continuously with cross-functional teams
- Made strategic design decisions, always guided by data, empathy, and product vision
2020 - 2022
Stack
Figma
Interface design and prototyping
Framer
Dynamic prototypes and motion
Adobe Pack
AI, PS, XD, PR, AF
Canva
Quick design and visual content
UXCam
User behavior and analytics
Useberry
Usability testing with users
Jira
Project and task management
Slack
Team communication
Microsoft 360
File management tools
Google Suite
Online collaboration tools
Notion
Project documentation
ChatGPT
Automation and content support
Nuvemshop
Creation and management website
Shopify
Creation and management website
Meta Ads
Online advertisingÂ
Google Ads
Online advertisingÂ
Some of my articles
Aplicando Jobs-to-be-done: da cola à maizena 🤯
Vamos bater um papo sobre uma experiência que mistura infância, uma cola caseira inusitada, e como isso me inspirou a aplicar a teoria Jobs-to-be-Done na construção de roteiros.
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Less is now — refletindo sobre a importância de uma vida intencional
Assistir esse documentário me levou a várias reflexões e aqui compartilharei algumas, além de citar dados do documentário. Então, se não quer spoiler, assiste o documentário primeiro. ;)
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Recomendations
”There is no better colleague than Giovanna. I'm very thankful for having the opportunity and luck to start my career alongside with such a dedicated and willing to help professional. Her contribution is very valuable, any organization would be lucky to have Gio in their team.”
Rafael AraĂşjo
Sr Product Owner
”Giovanna has a gift for communication and empathy. She's an exceptional person and professional, and I’ve had the pleasure of knowing and working with her. Intelligent, proactive, engaged, and dedicated, she embodies all the qualities and expertise the market demands. It’s a true privilege to be on the same team as her."
Ronaldo Reis
Sr Frontend Developer
“With Gio, I learned what a Design System is and how to think in a scalable way. More than that, I understood the importance of communicating with other teams and respecting different perspectives. She’s a brilliant professional who balances communication and empathy in an inspiring way. I truly believe everyone needs a Gio in their life."
Linda Souza
Jr Product Designer