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Hey, I’m Gio 👋🏽

Product Designer

Italy

User centered and results driven Product Designer with 8 years of experience, passionate about crafting intuitive solutions that enhance user experiences. Specialized in design systems to streamline processes, ensure consistency, and deliver high quality outcomes. Skilled in usability research, data analysis, and stakeholder collaboration.

Some of my projects

Work experiences

Forlì, Italy

Vem Sistemi

UX/UI Designer

  • Led the redesign of high-traffic websites, resulting in a 30% increase in user engagement.
  • Managed a team of junior designers, providing mentorship and overseeing project timelines.
  • Collaborated with cross-functional teams to develop innovative design solutions for diverse clients.
  • Implemented responsive design principles to ensure optimal performance across all devices.

2025 - present

Remote, Italy

Bemol Digital

Product Designer

  • Improved UX and interface architecture of app and website
  • Redesigned the user profile area and Optimized the e-commerce purchase journey,
  • Developed a Seller Center platform (marketplace)
  • Built a cross-platform Design System
  • Ensured visual consistency and workflow efficiency
  • Made data-driven decisions using UXCam and Useberry and Use of AI automation

2022 - 2025

Brazil

Samsung Institute - Sidia

Product Designer

  • Designed a B2B digital platform, app and web
  • Conducted field research with users and stakeholders
  • Aligned a new handoff and design review process
  • Built and maintained a cross-platform Design System
  • Collaborated continuously with cross-functional teams
  • Made strategic design decisions, always guided by data, empathy, and product vision

2020 - 2022

Stack

Figma

Interface design and prototyping

Framer

Dynamic prototypes and motion

Adobe Pack

AI, PS, XD, PR, AF

Canva

Quick design and visual content

UXCam

User behavior and analytics

Useberry

Usability testing with users

Jira

Project and task management

Slack

Team communication

Microsoft 360

File management tools

Google Suite

Online collaboration tools

Notion

Project documentation

ChatGPT

Automation and content support

Nuvemshop

Creation and management website

Shopify

Creation and management website

Meta Ads

Online advertising 

Google Ads

Online advertising 

Some of my articles

Aplicando Jobs-to-be-done: da cola à maizena 🤯

Vamos bater um papo sobre uma experiência que mistura infância, uma cola caseira inusitada, e como isso me inspirou a aplicar a teoria Jobs-to-be-Done na construção de roteiros.

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Less is now — refletindo sobre a importância de uma vida intencional

Assistir esse documentário me levou a várias reflexões e aqui compartilharei algumas, além de citar dados do documentário. Então, se não quer spoiler, assiste o documentário primeiro. ;)

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Recomendations

”There is no better colleague than Giovanna. I'm very thankful for having the opportunity and luck to start my career alongside with such a dedicated and willing to help professional. Her contribution is very valuable, any organization would be lucky to have Gio in their team.”

Rafael AraĂşjo

Sr Product Owner

”Giovanna has a gift for communication and empathy. She's an exceptional person and professional, and I’ve had the pleasure of knowing and working with her. Intelligent, proactive, engaged, and dedicated, she embodies all the qualities and expertise the market demands. It’s a true privilege to be on the same team as her."

Ronaldo Reis

Sr Frontend Developer

“With Gio, I learned what a Design System is and how to think in a scalable way. More than that, I understood the importance of communicating with other teams and respecting different perspectives. She’s a brilliant professional who balances communication and empathy in an inspiring way. I truly believe everyone needs a Gio in their life."

Linda Souza

Jr Product Designer